Pearl Buying Guide: How to Choose the Perfect Pearls



Pearls are timeless, elegant, and effortlessly versatile - making them a staple in every jewellery collection. Whether you’re shopping for a gift or investing in a classic piece, this guide will help you choose the perfect pearls with confidence.

Types of Pearls

Freshwater Pearls & Cultured Pearls

Freshwater pearls are cultured. Most pearls on the market today are cultured, meaning they are grown with human assistance. They offer excellent quality and consistency.

Popular and affordable, cultured freshwater pearls come in a variety of shapes and sizes. They’re perfect for everyday wear and modern styles.

Baroque Pearls

Irregular in shape, baroque pearls are unique and contemporary—ideal for those who love something a little different.

Synthetic (Imitation) Pearls

Also known as faux or simulated pearls, these are man-made and designed to replicate the look of real pearls. They are a budget-friendly option, perfect for fashion jewellery and trend-led styles.

Mother of Pearls

Mother of pearl is the iridescent inner layer of a mollusc shell. While not a pearl itself, it’s often used in jewellery for its soft glow and smooth finish, offering a beautiful and affordable alternative with a similar luminous effect.

Shell Pearls

Manufactured from freshwater shell (mother-of-pearl) and finished with a pearlescent coating to create a pearl-inspired appearance.

Choosing the Right Pearl Jewellery

Pearl Necklaces

A classic choice for elegance. Opt for a single strand for timeless style or layered looks for a modern twist.

Pearl Earrings

Perfect for everyday wear or special occasions. Studs are subtle, while drop earrings add sophistication.

Pearl Bracelets

Great for stacking or wearing solo, offering a refined finishing touch.

Pearl Rings

A unique alternative to traditional gemstone rings, adding softness and elegance to your look.

pearl necklace jackie o coco chanel modern pearl jewellery

Styling Tips

Classic

“Pearls are always appropriate.” that’s what Jackie Kennedy said… and she wasn’t wrong.

Pearls have long been a favourite of style icons, from Jackie Kennedy to Coco Chanel. Jackie famously made pearls an everyday style statement in the 1950's, proving they can be both timeless and effortlessly chic. Rumours are that her famous three strand pearl set was faux pearls.

Trends may come and go, but pearls remain a wardrobe essential - adding a touch of elegance to any look, season after season.

Keep it modern

To keep pearls looking fresh and modern instead of dated:

  • Avoid matching pearl earrings and pearl necklaces
  • Mix pearls with other materials for a contemporary look
  • Dress them up or down - pearls work just as well with casual outfits as they do with formal wear

Pearl Care Tips

With pearls you use the rule "put on last, take off first" means your pearl jewellery should be the final item you wear when getting dressed and the very first thing you remove when you get home.

  • Keep pearls away from perfumes, hairspray, and chemicals
  • Wipe them gently after wearing to maintain their lustre
  • Store separately to avoid scratches
  • Wear them often—natural oils help maintain their shine
    Explore our jewellery care Guide

Perfect for Every Occasion

Pearls make meaningful gifts and are perfect for:

Whether you choose classic freshwater pearls, unique baroque styles, or affordable alternatives like synthetic pearls and mother of pearl, these timeless pieces add elegance to any jewellery collection. By understanding quality, types, and styling options, you can find the perfect pearl piece to suit your style and treasure for years to come.
Mathilda Appleton   |   Posted on April 27 2026

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