Jewellery for Now. Heritage That Lasts.

Since 1934, Bevilles has been part of Australia’s retail story, evolving from a homewares store on Bourke Street, Melbourne, into a national jewellery brand with a growing digital presence and 37 stores across Victoria, New South Wales, South Australia, and Queensland. 

We’ve always believed that jewellery should be beautiful, accessible, and part of everyday life. 

That belief has shaped who we are today: a brand built on affordability, convenience, and over 90 years of heritage, now backed by the scale and strength of the ASX-listed Michael Hill Group. 

How We Got Here 

It all started with Leo and Rae Beville, who opened a store in Melbourne in 1934 selling everything from blankets to chandeliers. By the 1950s, jewellery and diamond rings had taken centre stage — and Bevilles quickly became one of the city’s leading jewellery and giftware destinations.

In the late 1990s, the next generation stepped in. Michelle and Gary Beville expanded the business, building a brand that connects with people’s special moments and everyday style.

Then came a bold shift in 2014: Bevilles restructured, rebranded, and relaunched as a jewellery-only business — with smaller, smarter stores and a renewed focus on delivering beautiful pieces and exceptional service.

In 2023, Bevilles joined the Michael Hill Group — a move that’s helping us scale faster, reach further, and serve more Australians than ever before. 

What We Stand For

We Belong

We create inclusive spaces where everyone — team members and customers alike — feels welcome, respected, and valued.

We Are Innovative

We’re always looking for smarter, fresher ways to deliver value. Whether it’s how we serve customers or how we work together, we embrace change and creativity.

Our collections

We take ownership of our work and our impact. We show up, follow through, and support each other to deliver on our promises.

We Grow

Growth is part of our DNA — as individuals, as a team, and as a business. We’re always learning, evolving, and reaching for what’s next. 

Our Commitment to Sustainability 

We believe sparkle should never come at the planet’s expense.

That’s why all Bevilles stores are powered by 100% renewable energy, and we’re actively reducing our environmental footprint — from phasing out plastic to introducing FSC-certified packaging across our jewellery range.

It’s not about being perfect — it’s about making progress, one step (and one bag) at a time. 

Where We’re Going 

Jewellery transforms when worn, and that's the experience we aim to create. 

Our ambition is clear: to become the #1 destination for affordable jewellery in Australia, in-store and online. With the support of the Michael Hill Group, we’re expanding our store network, investing in digital, and building a brand that’s ready for the next generation of jewellery lovers. 

Whether you’re shopping for a milestone or just because, Bevilles is here to make jewellery part of your everyday, with style, substance, and a little sparkle. 

How We Got Here 

It all started with Leo and Rae Beville, who opened a store in Melbourne in 1934 selling everything from blankets to chandeliers. By the 1950s, jewellery and diamond rings had taken centre stage — and Bevilles quickly became one of the city’s leading jewellery and giftware destinations.

In the late 1990s, the next generation stepped in. Michelle and Gary Beville expanded the business, building a brand that connects with people’s special moments and everyday style.

Then came a bold shift in 2014: Bevilles restructured, rebranded, and relaunched as a jewellery-only business — with smaller, smarter stores and a renewed focus on delivering beautiful pieces and exceptional service.

In 2023, Bevilles joined the Michael Hill Group — a move that’s helping us scale faster, reach further, and serve more Australians than ever before.