Why rose gold jewellery is so popular

From time to time certain styles, colours and shapes move to the forefront of fashion. Jewellery is no different. The 1920s were characterised by art deco styles, while the 1960s were synonymous with colourful stacked numbers. If recent patterns are anything to go by, the trend that will continue to sweep jewellery in the 2000s will be rose gold.

While rose gold is popping up everywhere from smartphones to flower vases, it was actually first popularised in the late 19th century in Russia, where the creator of the Fabergé egg combined copper and yellow gold together to form ‘Russian gold’.

While it did remain popular for a brief period amongst celebrities at the time, it soon fell out of favour and was relegated to history, experiencing a brief resurgence every now and again due to shortages of other precious metals.

These days, advances in our general knowledge of how precious metals work, as well as improvements in technology, mean that we can enjoy everything from gold with the slightest pink blush to one with a deeper red tinge. It all depends on the proportion of copper to gold (and sometimes even silver) combined, bearing in mind that pure gold is too soft and must be combined with another metal.

If you’re wondering why rose gold features so heavily in everything from makeup products to interior design, Pantone gave us a great answer: Rose Quartz was their colour of the year in 2016. They describe the colour as a “persuasive yet gentle tone that conveys compassion and a sense of composure”, and go on to say that “as consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfil our yearning for reassurance and security are becoming more prominent.”

On a more practical note, the reason rose gold makes for a popular jewellery choice is that it complements almost every skin tone, looking just as good as it does on warm skin tones as it does on cool skin tones.

If you’re looking for a modern and attractive jewellery item, then rose gold is well worth considering. You can find it in abundance at a Bevilles store near you. 

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